Vanderbilt and Learfield Announce Partnership with Parking Management Company – Vanderbilt Commodores

Nashville-based parking services company will operate as the official parking provider for all university athletic events
NASHVILLE, Tenn. – Parking Management Company (PMC), a national parking services provider based in Nashville, has announced a new partnership with Vanderbilt Athletics and Learfield to operate as the university’s official game-day parking provider. PMC will manage parking spaces and processes for all athletic events held at the university, creating a seamless parking experience for the next five years.
“This agreement marks a new and exciting chapter in our relationship with Vanderbilt Athletics,” said Jake Varshal, senior vice president of Sales at PMC. “PMC has been a constant support for all parking needs around Nashville for decades now, and we’re honored to carry our commitment of seamless, hospitality-first parking experience to Commodore fans and guests for the next five years.”
PMC has supported Vanderbilt Athletics since 2019, managing lots located around the university’s stadiums and arenas. This partnership cements PMC as the athletic department’s official parking partner and will continue PMC’s commitment to enhancing game-day experiences from planning to arrival and providing high-quality care to all Vanderbilt fans and visitors. PMC will also integrate its dedicated search and reservation portal within the Vanderbilt Athletics ticketing app, Paciolan, to help guests find and reserve parking access at an easier rate.
“The partnership between PMC and Vanderbilt Athletics is a testament to the deep commitment we both have in providing top game-day experiences for all Vanderbilt fans and guests,” said Ron Coleman, chief operating officer at PMC. “A great game day begins with the drive in—we’re proud to set the standard for first-class arrival and departure experiences and make the parking experience a breeze for Vanderbilt fans and guests—now and for years to come.”
PMC parking lots surrounding Vanderbilt Athletics venues will offer additional official parking locations during Vanderbilt games, university-sponsored concerts and additional large-capacity events. As the newest phase of the Vandy United campaign continues to reimagine Vanderbilt Athletics’ footprint, including the Anchored for Her initiative for women’s sports, a Football Experience Center, additional Hawkins Field enhancements and more, PMC will also serve as the parking operator for athletic events at all current and future on-campus facilities. To locate the partnering lots for upcoming Vanderbilt Athletics events, prepay, and reserve parking spots for games and events, guests can visit the link here.
“Vanderbilt Athletics is committed to delivering a best-in-class experience for every fan and guest who visits our venues,” said Sean Ferretti, general manager of Vanderbilt Sports Properties. “As Vanderbilt Athletics continues its remarkable momentum, we’re excited to partner with a Nashville-based company that shares our commitment to exceptional service and helping create memorable moments for everyone who attends our events.”
About Parking Management Company
Founded in 1992 in Nashville, Tenn., Parking Management Company (PMC) provides commercial parking management and valet and parking services for hotels, commercial lots and garages, hospitals, event venues, and more. The company currently employs more than 7,000 associates nationwide and serves clients in 250 cities and 44 states. PMC’s associates relentlessly serve hundreds of clients from coast to coast.
About Vanderbilt Athletics
A charter member of the Southeastern Conference, Vanderbilt is committed to delivering the preeminent student-athlete experience across 17 varsity sports and leading intercollegiate athletics forward in the 21st century. Fully integrated within the university mission of a holistic and immersive education, Vanderbilt Athletics empowers student-athletes to reach their full potential as leaders and champions who embody our core values and inspire our community. Propelled by community support through the Vandy United and Anchored for Her campaigns, Vanderbilt student-athletes enjoyed one of the most successful athletic years in school history in 2025–26, highlighted by multiple national Coach of the Year honors, All-America honors and SEC championships. 
About Learfield
Learfield is a Texas-based sports marketing firm that has driven revenue and engagement for university athletic departments nationally by managing corporate sponsorships, multimedia rights, ticketing and NIL dealmaking. The firm has been an essential part of Vanderbilt University’s athletic department’s marketing for over a decade.

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