Nation's No. 1 quarterback prospect makes NIL announcement – Sports Illustrated

In this story:
While the NIL ranks are most consistently favoring established upperclassmen, even new players waiting for their first collegiate action can get into the NIL business in a significant way. Of course, quarterbacks are always particularly involved.
Per On3Sports's recent valuations, seven of the top 10 NIL valued college football players are quarterbacks. And while the Arch Mannings ($5.4 million valuation) tend to eat first, there's still plenty to share for outstaning young quarterbacks.
Vanderbilt QB Jared Curtis is one of the top freshman earners. Curtis has amassed a projected $1.7 million NIL valuation from On3 after being the 2026 class's top ranked prep QB according to both Rivals and ESPN's recruiting rankings. 247sports ranked Curtis second at the position.
After decommitting late in the recruiting process from Georgia and choosing to sign with Vanderbilt, Curtis, who is a local of the Middle Tennessee area, is already making noise on the NIL front. He recently announced a social media partnership with Auto Pro Nashville via social media.
Auto Pro Nashville is a luxury car dealer that specializes in vehicles like Lamborghini, Ferrari, Rolls-Royce, Mercedes-Benz, and BMW. No official terms have been released, but it's fair to wonder if an impressive new ride is a part of the endorsement picture.
Curtis starred at Nashville Christian School, leading the team to consecutive Division II Class A championships in his junior and senior seasons. Curtis passed for 2,073 yards and 36 touchdowns and rushed for an additional 614 yards and 11 scores on the ground. Long spotlighted as one of the top prep QBs in the 2026 class, his decision to switch his commitment from Georgia to Vanderbilt rocked college football.
Curtis already had an existing NIL deal with Leaf Trading Cards as of nearly two years ago. Vanderbilt coach Clark Lea pitched Curtis on staying home and helping his local program– facets of his appeal to Auto Pro Nashville, according to the company's social media post.
While Vanderbilt football has historically been at the bottom of the SEC, Lea's success with QB Diego Pavia doubtlessly helped the recruitment of Curtis. Pavia passed for 5,832 yards and 49 touchdowns in two seasons at Nashville, leading the Commodores to the first 10-win season in program history. Despite measuring under 5'10" at the Senior Bowl, Pavia showcased his skills all the way to second place in the Heisman Trophy voting.
Can Curtis move the bar even higher at Vanderbilt? He's certainly on a good start in the NIL arena and maybe a good start that includes some nice wheels.
Joe is a journalist and writer who covers college and professional sports. He has written or co-written over a dozen sports books, including several regional best sellers. His last book, A Fine Team Man, is about Jackie Robinson and the lives he changed. Joe has been a guest on MLB Network, the Paul Finebaum show and numerous other television and radio shows. He has been inside MLB dugouts, covered bowl games and conference tournaments with Saturday Down South and still loves telling the stories of sports past and present.
© 2026 ABG-SI LLC – SPORTS ILLUSTRATED IS A REGISTERED TRADEMARK OF ABG-SI LLC. – All Rights Reserved. The content on this site is for entertainment and educational purposes only. Betting and gambling content is intended for individuals 21+ and is based on individual commentators' opinions and not that of Sports Illustrated or its affiliates, licensees and related brands. All picks and predictions are suggestions only and not a guarantee of success or profit. If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER.

source